Brian Cristiano

Overview

Brian Cristiano was the founder & CEO of a digital marketing agency called BOLD Worldwide. Some of their clients included PepsiCo, Tropicana, UFC Gyms, OrangeTheory Fitness, Jennifer Lopez and Alex Rodriguez.
His objective was to squeeze into a space to help smaller scaled agencies get higher priced clients. I was tasked with helping him develop his personal brand to accomplish this outcome.

His objective was to squeeze into a space to help smaller scaled agencies get higher priced clients. I was tasked with helping him develop his personal brand to accomplish this outcome.

Opportunity

Brian had a successful youtube series called Growing Bold but he didn’t create much short form content for other platforms.

Solution

We started cutting down the Growing Bold series into microclips and re-purposing old vlog content into social media content.

We also started creating original content for those platforms as well.

After his presence was becoming established Brian created an online course called The Accelerator program to help smaller sized agencies and entrepreneurs grow their businesses.

We promoted it through social media and had a lead gen program where we closed warm leads over the phone.

Outcome

After 2 months The Accelerator program closed 45 customers and was on pace for $200K in revenue in its first year.